From the LA Times:
A former congresswoman and education minister, Vazquez Mota, 51, has eagerly embraced her historic position as Mexico's first female presidential candidate for a major political party. In a contest where she trails the leader by a wide margin, she does not hesitate to play the so-called gender card at chosen moments.
In a meeting with foreign journalists last year, she said she was confident that traditionally machista Mexico was ready for a female leader.
"We have won many campaigns for many men. The moment has come to win campaigns for ourselves," she said, grouping herself with Chile's Michelle Bachelet and Brazil's Dilma Rousseff.