Monday, August 30, 2010

New Zealand: Women Behind the Brands

The women behind two of New Zealand's entrepreneurial success stories will speak at a business forum next week about how to take homegrown brands to international markets.

Justine Troy, co-founder of vodka label 42 Below, and Erica Crawford, co-founder of wine label Kim Crawford, worked hard to create globally recognised labels with their husbands, who more often than not have received the credit.

Troy and Crawford will speak at the second annual New Zealand Global Women forum, which was established last year to encourage and support women in business and to promote entrepreneurs.

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